Creating a Brand for a New Hospice Service

Buena Vida Hospice opened its doors in 2019 to serve patients and families in the Katy and Houston areas. Their hospice care services focus on caring, not curing and they strive to provide comfort, promote the dignity of a life well-lived, and relieve any physical, emotional, and spiritual suffering in the last stages of life.

Our Goals

  • Create a unique brand identity that stands above other generic care symbols that many other hospice services lean toward
  • Appeal to a largely underserved Hispanic population in the area
  • Develop print and digital marketing materials that reflect all of the services and promotions that Buena Vida Hospice offers

What We Delivered

  • Logo identity and supporting brand imagery that symbolizes the seasons of life through the use of changing leaves and scenes in nature
  • Responsive WordPress Website
  • Brochures, business cards, and print ads that promote the practice’s services and providers
Visit Website