Encore Live is a one-stop-shop for planning, managing and executing corporate and private events. As Art Director at Encore Live, I had the exciting opportunity to redesign their entire brand. Inspired by a ribbon, the Encore Live logo represents celebration, activation and excitement. It’s not only an “e”, it’s a ribbon, it’s a motion, it’s an exclamation.
Outside the logo mark, the brand as a whole has been revamped from the inside out. It’s been recharged with a bolder color palette, updated typography and a cleaner, easier to navigate website with a more direct, succinct and, at times, playful brand voice.