Art Directing Mattress Firm’s Annual Corporate Meeting
Modeled after TED Talks, Mattress Firm’s Annual corporate meeting, BEDTalks, is a four day event that gathers it’s corporate employees in one place to discuss, plan and share the company vision. I had the great pleasure of working at Encore Live to create a graffiti themed look for the overall event brand.
As the Encore Live Art Director, I collaborated with other graphic artists, stage designers, graffiti artists, video and broadcast producers to create and manage a consistent look and feel across multiple events and experiences. From a gulf coast themed pool party, to a dream themed Awards Night, to speaker presentations announcing new company standards, working on this project required months of preparation and clear direction provided to multiple artists, vendors and partners.
